Backtrack Club is a fictional, sustainable clothing brand that focused on selling up-cycled clothing while providing workshops on how customers can participate in up-cycling their own clothing. I worked with Rebecca Plumb to create and market this brands identity from scratch. We proposed a name, tagline, logo, and colour palette as basics to the brand as well as presenting the type of products for sale, all for the brand’s image.
As accessories to the brain identity, we designed posters, a website, social media posts, a shipping container store front, business cards, clothing tags, packaging, all of which took a sustainable background into consideration.
