Created a campaign in cooperation with google fonts that aims to get adolescent boys to call out their friends on misogynistic behaviours, specifically targeting gamers and the online community. The campaign raises awareness and educates young boys of how easily toxic misogynistic online (such as Andrew Tate) easily influences young boys , spreading misogynistic behaviour throughout generations.
I used bright colours to engage a younger audience while using modern terminology that resonates with the younger generation. I made custom typography that links to gaming as the online gaming community is where this behaviour commonly begins. The logo used triangles to not only look geometric and draw in younger male audiences, but also to represent the pyramid of sexual violence - showing how small misogynists comments is just the start to violence against women.
